iPad shipments grow 15%, while the worldwide market keeps falling

Apple sold 15% more tablets in 2017 Q2 compared with 2016

Apple’s iPad line was long overdue a hardware refresh, and the company actually did it earlier this year. This impacted Apple’s sales in a very positive way. The company sold 15% more tablets for the second quarter of 2017 compared to 2016, according to a new report at StrategyAnalytics.

Boosted by the new low-cost 9.7 inch model announced in March, and two Pro tablets, Apple increased its market share in the tablet market from 21.2% in 2016, to 26.1% in Q2 2017. At the same time, many of the vendors sold fewer devices this year, like Samsung, Lenovo and others.

The overall tablet market fell once again in Q2, this time from 47 to 43.8 million units, which means there is a drop of 7% on a yearly basis.

And while the overall sales are falling, some sub-segments like 2-in-1s keeps growing, boosted by a variety of new products including iPads, Surface, Matebook and others.

Apple currently sells three new tablets – a budget 9.7-inch model, a 10.5 and a 12.9-inch iPad Pro. All these products are relatively new, so their impact on the sales should still be visible in the remaining two quarters of the year.