COVID pandemic leads to significant increase in AppStore revenues

iOS users in the US paid more for apps in 2020 than a year ago, according to a publication by SensorTower. Record spending during the COVID 19 isolation was expected by analysts, but the numbers look impressive taking into account the fact that e-commerce services were not included.  

iPhone users in United States paid an average of $138 for both apps and in-app purchases last year, compared with $100 in 2019. This is a positive sign for iOS developers, which are now seeing a significant increase in both app usage and revenue. As a comparison, in 2015 the average spendings were just $33 in the States.  

The COVID-19 epidemic has forced many users to regularly stay at home, changing their habits and usage patterns. Services like video streaming, gaming platforms and others, are enjoying a huge popularity around the globe, while traditional businesses like cinemas and theaters were hit hard. According to the data intelligence, mobile gaming was the most popular category by revenue – $78.60 and an increase of 43% on a yearly basis. Entertaiment category account for $10.20 (+26%) of the spending, followed by Photo & Video (+56%) with an average of $9.80. Social networking has an average of $7.90 (+41%), while Lifestyle gets $6.50 (14%).  

However, specialists believe that the growth in app revenues in 2021 won’t be that impressive, if any. If the masses return to their pre-covid routines and starts socializing again, the app spending may actually decrease compared with last year.  
Are you paying more for apps? Let us know in the comment section below.  

Source: Sensor Tower