Smartphone market share data for Q4 2017 is a mixed bag for Apple

iPhone X was among the top 3 best-selling models in December.

Apple’s iPhone X had good sales in December in all major markets (US, Europe, Japan, China), but the overall sales of smartphones for the whole fourth quarter is a mixed bag for Apple. Kantar Worldpanel has published its new report covering the phone sales in all major markets for Q4 2017.

iOS market share grew in Germany, Spain, China, Australia and Japan. While the growth in Europe was relatively small (0.5-2.5%) compared to the same period in 2016, China had an impressive growth of 10.1 percent for a year. The market share of iOS in Q4 2016 was 18.5%, but in the previous quarter, Apple sold 28.6 percent of the smartphones in China, all at the expense of Android. At the same time, iOS has lost 0.5% percent in the US, and 2.4% in the UK.

Kantar october december 2017 market os share

Android has increased its precence in most of the markets except Germany, Spain and China, while the Windows phones have almost disappeared from the markets.

This report is focused on the last months in 2017. It will be interesting to learn how well Apple performs in the new year, given the recent news about Apple reducing orders for iPhone X in Q1 2018 as a result of weaker-than-expected demand for the smartphone.

Read the full report here.

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