Lower than expected demand for iPhone 8.
Apple has three new iPhones in late 2017, and the demand has not been equally divided between the iPhone 8, iPhone 8 Plus and iPhone X. The company launched the iPhone 8 duo more than a month ago, and the demand for both the 4.7 and the 5.5 inch model has probably reached its peak. According to KGI, Apple has already reduced the orders for iPhone 8, and the company’s assembly partner Pegatron expects a 50% decline in the next quarter, which means the demand is lower than expected. As KGI notes, the iPhone 8 Plus is selling better than the iPhone 8 in the first month, and this tendency is likely to continue in the coming months.
There are many reasons why the customers prefer the iPhone 8 Plus over the iPhone 8. The former is not so much expensive than the 4.7-inch model, and there are not so many improvements in terms of hardware compared with the previous generation – iPhone 7. At the same time, the iPhone 8 Plus has a better camera sensor, while the iPhone X is unlike any previous iPhone.
Analysts have predicted that the iPhone 8 Plus will become the first Plus model to outsell its smaller brother.