But the iPhone 8 market share is lower than the iPhone 7.
Mobile engagement platform Localytics has released a report covering the first weekend of iPhone 8 and iPhone 8 Plus sales. The company released the two new models on September 22, while the $999 iPhone X won’t arrive before November 3rd.
According to the report, the market share of both new iPhone 8 models is lower compared with the previous models during the first weekend of sales. Last year’s iPhone 7 had a 1% adoption rate, while the iPhone 7 Plus had 0.2%. At the same time, in the first weekend of sales, the iPhone 8 reached a 0.3% market share.
Interestingly, the iPhone 8 Plus’s sales are stronger, already reaching a 0.4% share. But while the combined market share of the new models is 0.7%, last year’s models had 1.2%, while the iPhone 6S / 6S Plus had 1.3%.
There are many reasons why the iPhone 8 models may have attracted fewer buyers. iPhone 8 is not a major improvement over the previous iPhone 7 line, and some users see no reasons to upgrade. At the same time, the delayed iPhone X launch in November is definitely influencing the adoption rates as many customers probably wait for the flagship model with an OLED screen.
iPhone 6S and iPhone 7 are the two most-popular iPhones right now, with shares of 19.3% and 19.2%. iPhone 6 is third with 18.3%, followed by the iPhone 7 Plus with a market share of 14%.
Meanwhile, the iOS 11 adoption remains on the similar level to the iOS 11 update as around 25% of the devices have already installed iOS11.