The overall tablet market declined 6.5 percent, but iPads grew.
Apple had a positive year in the tablet market (slate + detachable), according to a new report by ICD Worldwide Tracker. The company sold 43.8 million iPads in 2017, an increase of 1.2 million or 3% compared with 2016. Apple is a distant leader in this market, with a 26.8% share in 2017, while Samsung, the second-biggest manufacturer, has only 15.2 percent. Other significant players in 2017 were Amazon, Huawei and Lenovo. Amazon and Huawei had the most impressive growth, 38% and 28%, respectively. Samsung shipped 24.9 million, Amazon 16.7 million, while Huawei 12.5 million tablets in 2017.
The positive trend for Apple is expected to continue in 2018 when the company is planning a hardware refresh of the Pro line in a form of a new model with slimmer bezels and Face ID. A low-cost tablet may not be released this year, as some sources have predicted, and we have not heard anything yet. Among the other players in the tablet market, it’s worth noting the growth of the Surface 2-in-1 line, which is a new category of devices inside the tablet market.