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iOS market share slides to 12.1% in the third quarter of 2016

Android grows to the record 87.5% at the expense of Windows Mobile.

The latest report from Strategy Analytics about the smartphone shipments reveals that iOS captured a 12.1% of the market in the third quarter, which is the lowest level since 2014. At the same time, boosted by the sales of Chinese vendors like Oppo and Huawei, Android registered a new record with a share of 87.5%.

Android’s market share increase has also been boosted by large numbers of users migrating from Windows and BlackBerry. The third and the fourth mobile operating systems combined claimed just 0.3% of the market in Q3’16, compared with 2.3% in 2015. With Microsoft’s shifting from mass market to business users, and BlackBerry’s departure from their own operating system in favor of Android, now we have only two significant players on the market.

iPhone iOS Android sales 03 2016

Apple had a 13.6% share in 2015, which means the company has lost 1.5% for a year. In absolute numbers Android grew 10.3% to 328.6 million units, while iOS lost 5.2% to 45.5 million. Both leading operating systems account for 99.6% of the market, leaving no space for other players in the near future.

Source: Strategy Analytics

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