Apple to focus on the iPhone 7 in 2017.
The company boosted the iPhone sales in Spring 2016 after the announcement of the 4-inch iPhone SE – a device with similar appearance to the iPhone 5S, but with a more powerful processor and other upgraded specs. This phone, targeting users who prefer a small, but capable phone in their pocket, was an instant hit, influencing the sales figures since March 2016. But the SE iPhone is getting old – many customers who want it have already bought it. That’s why some specialists predicted that Apple might unveil an upgraded iPhone SE version in the first half of 2017 in attempts to boost shipment volumes.
But the well-known analyst Ming Chi Kuo now informs that a new SE model is very unlikely to come in the first half of 2017. He writes in a research report that Apple will concentrate on maintaining margins in the high-end segment, by pressuring suppliers to cut prices.
Kuo also predicts that the iPhone shipments will continue to decline in the first and second quarter of the year, as many users will be waiting the 8th generation of iPhone in Fall 2017.