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92% of the iPhone users will buy again an iPhone

Highest retention rate among the iPhone users.

According to a new survey among 1000 iPhone users in the United States, Apple’s loyalty rate is up from 86% in 2016 to the impressive 93 percent in April 2017. Morgan Stanley measures the retention rate among the iphone users, and the report concludes that Apple’s upcoming iPhone 8 may possibly register impressive sales, as the majority of the current users will switch to the new model.

From the report we also learn that Apple’s biggest competitor is Samsung with a retention rate of 77%, followed by LG (59%), Motorola (56%) and Nokia (42%).

Recent rumors have suggested that the production of iPhone 8 could be delayed, resulting in a market launch at the very end of 2017. Supply chain and other issues have always been connected with Apple’s next iPhone, but the company has always managed to deliver on time.

Meanwhile, Apple’s stock price have jumped from $161 to $177, fueled by the expectations for a growth in the 2018 fiscal year.

Apple sold 50.75 million phones in Q2 2017, a slight decrease compared with the same period in 2016. But overall, iPhone’s sales have been increasing steadily since the introduction of the original model. Q1 2017 was the strongest quarter for iPhone ever, with sales of 78.29 million.

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